Janelle Zacherl
May 28, 2021
Meet freelance media and programmatic expert Richard Joseph. He’s been managing ad campaigns since 2012, and was drawn into marketing by curiosity for the variety and scope that online advertising can take. He specializes in campaign management and dashboard development and has managed campaigns with Dubizzle and Mode Media Corporation. Most recently, we added a new paid social client, Fido Pro, dog eCommerce brand, and he’s an integral part of our freelance paid media team. He shares how he got started in media and some of his favorites (clients, channels, & projects). Read more in his full Q&A>>
Advertising operations just happened to me by chance. There was no degree or course to study ad ops at least where I come from. Advertising has always been there and everyone comes across an ad in some form or the other in their day-to-day life. Advertising over the past years has evolved through various channels like radio, TV, and it changed drastically with the advent of the Internet. The very first banner ad was from AT&T in the 90s and since then the industry has changed a lot; the type of creatives, ad formats, ad technologies, the list is endless. Programmatic alone has changed the media buying and selling landscape a lot in recent times. I started working in 2012 on a platform that was recently bought by Google called Doubleclick and it got me curious about the entire ecosystem of online advertising. It's this curiosity and passion that keeps me hooked to this ever changing ad-tech industry. I started my career as an Ad Trafficker and have since held various roles as a Campaign Manager, Programmatic Trader, Ad Operations Manager and Head of Programmatic working for leading publishers, ad networks, and on the agency side handling the US, Canadian and MENA markets.
I had read somewhere that 'adding a smile to your to-do list can ease the stress of multitasking' and Megan (CEO & Founder of Ingram Digital Consulting) is the perfect example of someone who lives by it.
Most of my past life I have worked behind the scenes and only interacted with clients when there was a technical issue. However, I did work directly for a short span and my favorite thing was morning breakfast with clients. It was a more comfortable setting to discuss campaign needs and also build a great working relationship with them.
I'd say being organized and always prepared. Actually, for me it's the other way round, I like to paint and sometimes I tend to get too detail oriented or keep at it until I make the artwork look perfect.
I have worked on tons of campaigns and I have learned something or the other from each of them. Most interesting project that I have lately worked on would be the one that made use of TV Ad Sync technology to reach TV viewers on digital platforms through TV-induced search strategies.
Instagram is the only one I'm most active on. I believe you can convey great stories using pictures and it's rightly said that "a picture is worth a thousand words."
Remote working - location, freedom, and time flexibility. And most of all working with Megan Ingram (CEO) and being a part of this wonderful community that she has created of digital nomads. Ingram Digital Consulting has brought a truly diverse team of expert freelancers all in one place.
May 28, 2021
