IDC 360°: articles in "strategies"

When it comes to dissecting trends and putting data into context, we've no shortage of professional opinion and expert perspective to both educate and bring data-awareness to organizations big and small. IDC 360° is our playground - our thinktank - and it's where Digital Outlaw data analysts, subject matter thought-leaders, and periodic guest authors come together to share information on a variety of effected topics. Monthly updates keep our readers on the cutting edge. Join our e-News community and never miss an update!

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Strategies

Qualitative vs Quantitative Research: What’s the Future of Digital?

Humans have a cultural bias towards numbers. We want proof and validation. But, advancements like asynchronous online platforms, AI text analytics, web scraping, and coding software have paved the way for more precise quantitative research methods.

Megan Ingram

August 18, 2022

2.5 min

Strategies

How Fashion Brands Can Exceed Email Marketing Benchmarks

How can fashion brands keep audiences with an email marketing campaign? Get more sales and conversions by standing out from the crowd with your email follow-ups. Learn more in our blog.

Janelle Zacherl

August 10, 2022

3 min

Strategies

Do's and Don'ts: Growth Marketing Hacks

Growth marketers are a special breed that can strategically leverage data to drive conversions. Learn some growth marketing hacks.

Janelle Zacherl

July 8, 2022

3.5 min

Strategies

How to Use SEO to Improve Social Signals

Ensuring that your content gets to your intended audience is crucial for brands. Find out how to use social media and SEO together to make it happen.

Janelle Zacherl

June 8, 2022

4 min

Strategies

Data-Driven Brand Storytelling All-Stars

Brand storytelling informed by data analytics helps you build better brand stories. Find out how 5 brands have created authentic stories with a data-driven approach.

Janelle Zacherl

October 27, 2021

4.5 min

Strategies

Seize the Moment: Best Marketing Gimmicks

Advertisers need to "read the room" to capitalize on brand marketing moments. Here are five brands that have done well this year with their marketing gimmicks.

Janelle Zacherl

September 8, 2021

3 min

Strategies

What You Need To Know: The Keyword Research Checklist

Keyword research is important. Without it, your campaigns are just a black hole of hunch work. It’s the foundation of every search engine and social media strategy. Read our keyword research checklist for hacks to streamline your research.

Janelle Zacherl

May 28, 2021

3 min

Strategies

Brand Archetypes: How to communicate brand identity to your audience

How does a brand archetype help present your brand to the world? Find out how to build your brand identity and why it's important.

Janelle Zacherl

May 2, 2021

3 min

Strategies

Brand Love and Authenticity in Social Media: 5 Pitfalls in Building Brand Community

Cultural trends, podcast listening habits, and demographics. Read Data Done Differently podcast marketing trends that can help your podcast stand out from the crowd.

Megan Ingram

April 5, 2021

4 min

Strategies

Content Marketing Toolkit

Take an audit of what was successful last year and what content resonated the best with your audience. Find out how to build your new year content plan.

Megan Ingram

November 25, 2020

3 min