IDC 360°: data in context

When it comes to dissecting trends and putting data into context, we've no shortage of professional opinion and expert perspective to both educate and bring data-awareness to organizations big and small. IDC 360° is our playground — our thinktank — and it's where Digital Outlaw data analysts, subject matter thought-leaders, and periodic guest authors come together to share information on a variety of effected topics. Monthly updates keep our readers on the cutting edge. Join our e-Community and never miss an update!

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Trends

Data Done Differently: Social Media Marketing Platforms Update

What’s changed with the social media marketing platforms during 2022? Read our key takeaways from the latest social media updates to products and platforms.

Megan Ingram

November 2, 2022

4 min

Freelance

Digital Outlaw QA with Hannah Kiboro Remote Virtual Assistant

Remote virtual assistant Hannah Kiboro from Kenya is the gatekeeper of IDC’s organizational processes. Read her story about why she became a Digital Outlaw.

Janelle Zacherl

October 19, 2022

3 min

News

TikTok Marketing Playbook

How can brands use TikTok to uncover marketing opportunities? Can it be ignored as simply a tool for entertainment? Here’s a preview of the TikTok marketing playbook available for download.

Kelly Lamano

September 15, 2022

1 min

Strategies

Qualitative vs Quantitative Research: What’s the Future of Digital?

Humans have a cultural bias towards numbers. We want proof and validation. But, advancements like asynchronous online platforms, AI text analytics, web scraping, and coding software have paved the way for more precise quantitative research methods.

Megan Ingram

August 18, 2022

2.5 min

Strategies

How Fashion Brands Can Exceed Email Marketing Benchmarks

How can fashion brands keep audiences with an email marketing campaign? Get more sales and conversions by standing out from the crowd with your email follow-ups. Learn more in our blog.

Janelle Zacherl

August 10, 2022

3 min

Freelance

Mental Health Tips: The Relationship Between Outdoors and Mental Health

Americans spend about seven hours per day looking at screens. Give the screen time to rest and take a break in nature. Find out mental health tips to keep that productivity up.

Janelle Zacherl

August 3, 2022

3 min

Trends

Quirks Event NYC 2022: Inclusivity in Marketing Research

Diversity and inclusion is not a new trend or topic to researchers, marketers, or even the general public. At this year's Quirks Event NYC the theme of inclusivity in research was evident whether you were talking about primary research methodology or generational trends.

Megan Ingram

July 27, 2022

3 min

Strategies

Do's and Don'ts: Growth Marketing Hacks

Growth marketers are a special breed that can strategically leverage data to drive conversions. Learn some growth marketing hacks.

Janelle Zacherl

July 8, 2022

3.5 min

Trends

Data Done Differently: What is a Cultural Creator

Influencers and Creators seem the same but they are very different. What is driving a shift within influencer marketing to Cultural Creator? Find out in this month’s Data Done Differently blog.

Megan Ingram

June 22, 2022

3.5 min

Trends

Travel Marketing for the Digital Workforce

The rise in remote workers has allowed consumers to be more spontaneous, flexible, and travel more often when they can work from anywhere. Hospitality brands now more than ever should be on the cutting edge of digital.

Janelle Zacherl

June 20, 2022

4 min